let's make your message stand out
- Struggling to draft engaging copy?
- Need clearer messaging?
- Searching for your brand voice?
At LJ Copy House, creativity meets AI to deliver clear, compelling copy that resonates with your audience and gets results.
Plus, writing is my passion - and that makes all the difference!
Services
Copywriting
Strategic Communication Plans
Content Consulting
If you have the strategy and need help putting the words on paper – then tell me about it!
Your business needs copywriting for clear, persuasive, and engaging communications.
Tell me about your vision and I'll make it come to life.
Charged by the hour.
Content Consulting
Strategic Communication Plans
Content Consulting
If you have your copy done but you’re not sure it’s hitting the mark – let me take a peek.
Your business deserves expert insights and optimized communication strategies.
I’ll give you one-on-one advisory sessions to help you level up your messaging.
Charged by the hour.
Strategic Communication Plans
Strategic Communication Plans
Strategic Communication Plans
If you need a full strategic communication plan to align messaging with business goals and objectives – let’s build your project.
You owe it to your business to have clear, focused, and effective communications.
Charged by weekly retainer. (Fixed project pricing available for short term projects)
Copy Editing Services
Long-term Services & Partnerships
Strategic Communication Plans
Are you looking to refine content for clarity, accuracy, and engagement - let me give it a professional polish.
Your business communications should be polished, professional, and error-free.
Charged by the hour.
Branding & Content Marketing
Long-term Services & Partnerships
Long-term Services & Partnerships
Is your marketing content struggling to attract, engage, and converts audiences into customers - let me help you craft a strategy that stands out.
Your business communications need to drive growth, engagement, and brand awareness.
Charged by weekly retainer. (Fixed project pricing available for short term projects)
Long-term Services & Partnerships
Long-term Services & Partnerships
Long-term Services & Partnerships
If you are looking for copy writing services over the long-term, monthly retainer options are available.
If you offer a complimentary service and would like to partner on projects - let's talk!
let's get your project started!
Reach out
Let's get it done
Share your goal
Connect with me for expert advice.
Share your goal
Let's get it done
Share your goal
Tell me your vision and let’s create success.
Let's get it done
Let's get it done
Let's get it done
Take action now and make your goals a reality.
meet LJ: your writing partner
I'm Lyanne Joubert, and crafting your message is what I'm all about.
With over 20 years of corporate experience in writing—from branding and marketing to corporate communications—I’ve honed a unique approach to storytelling and I'm always looking for the next creative project. Linkedin.
I’ve also been doing freelance work since 2017 for startups to medium-sized businesses across various industries, including food, children’s books, placement agencies, real estate, and more.
I started LJ Copy House so that I can focus full-time, on crafting compelling narratives that engage readers. Whether you need creative content for your website or captivating stories for your brand, I have the expertise to bring your vision to life.
portfolio
At CAE, I led and executed the communications strategy for the Healthcare business unit. After the divestment of the Healthcare business, I lead communications for the CFO and the CSO. This included Finance, Procurement, ESG, EHS, R&D, Government Relations, Academics, and the transition from carbon neutrality to SBTi targets.
At the Canadian Society for Civil Engineering (CSCE), I lead and executed all communications as well as the brand and marketing strategies.
This included being Chief Editor and Lead Writer for Civil magazine, monthly President’s letters, speeches, etc. I also managed the website content, created a member portal, and led all marketing initiatives, events and PR requests.
At Manulife, I transformed global corporate marketing by cutting annual spend over 50% through strategic efficiencies and campaign management. I enhanced brand presence and ROI by overseeing projects, vendors, and resources. As Brand Lead, I developed an app that revolutionized sales presentations for retail advisors, optimizing overall marketing effectiveness.
At Standard Life, I led corporate branding and marketing initiatives, overseeing their execution across multiple channels. As the Brand Lead for Canada, I was responsible for managing all external-facing materials, ensuring consistent messaging and alignment with organizational goals. My leadership played a key role in enhancing brand visibility and market impact.
Standard Life Canada was acquired by Manulife in 2015.
I led marketing initiatives to launch "Your Future By Design," a comprehensive retirement program. By managing cross-functional teams, I ensured alignment across departments while improving messaging consistency and optimizing budget management. My leadership drove the program’s success, enhancing customer engagement and reinforcing the brand’s commitment to its customers.
I led high-impact re-branding and marketing initiatives nationwide, driving strategic changes across the organization. I oversaw project timelines, budgets, and vendor management, ensuring seamless execution of campaigns and events. My leadership in the re-brand efforts enhanced brand consistency, market positioning, and overall visibility, strengthening the company’s reputation.
I’m pulling together my freelance portfolio, showcasing the diverse range of clients I’ve worked with and the impactful projects I’ve led. Stay tuned for a closer look at the work I’ve done to drive success and elevate brands across various industries.
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